Microgreen Identity

︎︎︎ Package Design
︎︎︎ Visual System
︎︎︎ Illustration

Project

This project was designed around the questions ‘who is left out when designing community spaces and experiences?’ and what does designed equitable access look like?

Narrative

Working Food’s mission is to cultivate and sustain a resilient food community in North Central Florida through collaboration, economic opportunity, education, and seed stewardship. Part of that mission is to make sure that everyone has access to growing food through adaptive gardening: modifying traditional gardening methods to accommodate inclusive participation. We to plan begin this initiative by launching our microgreen kits.

Objective

Build out a visual identity for the microgreens and include information on methods of adaptive gardening.

Imagery

To build the identity I scanned in materials from my sketchbook.